Leadership update: stow & Movu strengthen their US teams for a new era of growth

Belgium, 17th of March 2026

stow Group
As the start-up of our racking factory in Atlanta (US) is approaching, and ahead of the MODEX fair, we want to announce we will further strengthen the management of both the stow and Movu divisions in the US.

stow US Sales
A few weeks ago, we welcomed Jeff Rogers, who has taken on the role of Regional Sales Director. Additionally, Ryan Pyle will start on March 17 as Vice President of Sales for the US.
Both Ryan and Jeff bring many years of experience in US racking sales and storage solutions.
Ryan Pyle will further develop and build up the sales structure, including a regional organization, a distributor network, and key accounts.

Ryan will report to Karel Boone, who will become President of stow US Sales with immediate effect. Over the past six years, Karel has successfully held several management positions within stow and Movu.
As CSO US, Karel will also join the stow management board and report directly to the group CEO, Jos De Vuyst. We would like to thank Karel Boone for his dedication and contribution to Movu, congratulate him on his new and important role within stow Group

Karel Boone: “I’m excited to take on this role and further develop our presence in the American market, supported by our new state-of-the-art manufacturing capabilities in Atlanta. With racking made in the USA, a highly experienced sales team, and strong local engineering and execution resources, we are ideally positioned to deliver even greater value to our customers.”

Movu US
Movu Robotics is entering a new phase of growth in North America. As such, Christophe Coulongeat – CEO of Movu – will also take on the role of President of Movu US. This is a natural step to accelerate this trajectory, bringing leadership closer to the market and reinforcing our ambition to lead the transformation of warehouse automation.

Christophe comments: “Our customers in North America are scaling faster than ever, and they expect automation partners who can match that pace with local expertise and execution excellence. By assuming the role of President of Movu US, I will work closely with our regional teams to ensure we remain highly responsive, deeply connected to our customers, and fully equipped to deliver complex automation projects with speed, reliability, and long-term value.
With our expanding U.S. footprint and proven technologies, we are uniquely positioned to scale innovation into industrial reality across the region.”