Introduction
Established as a prominent leader in the glassware sector, Sirin Kristal is well-recognized for its commitment to quality and innovation. Headquartered in Luleburgaz, Kirklareli, Turkey, the company sought to enhance its operational capacity by constructing a sprawling 53,000m² warehouse. To fully leverage the new space, Sirin Kristal needed a partner capable of delivering a robust and efficient racking system within a highly demanding timeline. They chose stow, a global leader in industrial racking solutions, renowned for its reliable products, expertise, and customer-focused approach.


The challenge
Sirin Kristal faced several challenges in their warehouse optimization project:
- Tight timeline: With the facility’s go-live deadline set for early June and only a three-month window (starting in March) to execute the project, time was a critical factor.
- Material flow to site: Ensuring the smooth and timely delivery of racking materials was paramount to meet the construction schedule.
- Complex project demands: The project required efficient management of multiple subcontractors working simultaneously on the assembly process.
- Seismic compliance: Located in a region with seismic activity, the racking system needed to meet strict safety standards while maximizing storage space.
Sirin Kristal needed a trusted partner with proven expertise to overcome these logistical and operational challenges.
The solution
To address Sirin Kristal’s unique needs, stow implemented a tailored seismic back-to-back VNA (very narrow aisle) racking system designed for maximum efficiency and safety. Key highlights of the solution included:
- Custom-engineered racking system:
- A seismic-compliant design to ensure safety and durability.
- A back-to-back VNA layout that optimized the use of vertical space within the 53,000m² warehouse.
- The system provided an impressive 123,000 pallet positions, ensuring ample storage capacity.
- Prioritized production planning:
stow expertly managed production schedules to ensure timely delivery of materials to the site. Efficient prioritization in the manufacturing phase enabled adherence to the tight project timeline. - Streamlined project management:
stow collaborated with Sirin Kristal and Sigma Global, the consultancy firm managing the project, to ensure daily oversight and effective coordination. Multiple skilled assembly subcontractors were organized to enable smooth and simultaneous onsite operations. Through proactive communication among all stakeholders, disruptions were minimized, allowing for seamless project execution. - Short lead time:
stow demonstrated unmatched efficiency by completing the project within just 90 days—from design and delivery to installation.
The result
Sirin Kristal reaped significant advantages from stow’s solution:
- Optimized storage capacity:
The 123,000 pallet positions within the facility have provided exceptional scalability, allowing Sirin Kristal to manage and accommodate high product volumes with ease. - On-time project delivery:
Despite the tight timeline, the project was completed within the agreed-upon 90-day window, enabling Sirin Kristal to meet their go-live deadline without compromising on quality. - Exceptional collaboration:
A seamless partnership among Sirin Kristal, stow, and Sigma Global ensured hassle-free execution and minimized operational bottlenecks. This collaboration reflected stow’s brand commitment to reliability and proactivity. - Customer satisfaction:
Sirin Kristal chose stow for their reliability, competitive pricing, short lead time, and strong reputation in the Turkish market.
Key Metrics
123.000 pallet
positions created
In a 53.000 m²
facility
90 days
to completion
Conclusion
stow’s innovative racking solution and proactive project management enabled Sirin Kristal to overcome their logistical challenges and transform their new warehouse into a high-performance, scalable facility. The project’s success highlights stow’s unwavering commitment to delivering tailored, powerful solutions that meet stringent timelines without compromising on quality.
Looking ahead, stow is eager to continue partnering with Sirin Kristal to explore new opportunities, ensuring their warehouse operations remain a benchmark of efficiency and reliability.
Is your business looking for innovative and trusted racking solutions? Contact stow today to learn how we can help you rack the world.





